The name Burberry conjures images of sophisticated trench coats, iconic check patterns, and a legacy steeped in British heritage. But the journey from a small outdoor outfitters to a global luxury brand is a fascinating story, one that involves a name change, distinct product lines, and a constant battle against counterfeiting. This article delves into the evolution of Burberry, exploring the distinction between the original "Burberrys" and the modern "Burberry," examining its various labels, and providing guidance on authenticating genuine pieces.
When Did Burberrys Become Burberry?
The story begins with Thomas Burberry, a young entrepreneur who opened his outfitters shop in Basingstoke, Hampshire, England, in 1856. Initially, the shop was simply known as "Thomas Burberry," focusing on practical, high-quality outdoor clothing. His innovation, Gabardine, a revolutionary water-resistant fabric, quickly gained popularity among explorers and adventurers. This marked the genesis of the brand's reputation for durability and functionality. The name "Burberrys" emerged gradually, likely a natural progression as the business expanded and the brand gained recognition. However, there isn't a specific date marking a formal name change from "Thomas Burberry" to "Burberrys." The transition was organic, reflecting the company's growth and increasing brand awareness. The simplified "Burberry" branding came later, reflecting a modernizing of the image to appeal to a broader, more global market. This shift is not a singular event but rather a gradual evolution over decades, driven by strategic marketing and changing consumer preferences. The exact timeline of this transition is difficult to pinpoint definitively, but it occurred over the course of the 20th century, culminating in the widespread adoption of "Burberry" as the primary brand name. The older "Burberrys" branding now largely exists only in the context of vintage and collectible items.
Burberry vs Burberry Blue Label: Navigating the Brand's Diverse Offerings
Burberry's success hasn't solely relied on its iconic trench coat. The brand has strategically expanded its product lines, creating several distinct labels catering to diverse market segments and fashion styles. One notable example is the Burberry Blue Label. While Burberry Blue Label is no longer in production, understanding its existence is crucial to understanding the brand's evolution. This line, primarily sold in Japan, offered a more casual and youthful approach to Burberry's signature aesthetic. It showcased a more relaxed fit, incorporating contemporary trends while still retaining elements of the brand's classic heritage. The discontinuation of the Blue Label doesn't diminish its significance; it highlights Burberry's willingness to experiment with different styles and target demographics. The difference between Burberry's mainline collections and its past sub-brands like Blue Label lies in the target audience and the overall style. The mainline collection generally maintains a more formal and sophisticated image, while the sub-brands often aimed for a younger, more casual, or regionally specific aesthetic. This strategy allows Burberry to maintain its position as a luxury brand while appealing to a wider range of consumers.
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